Val led the transformation of Lyanno’s image, unveiling a new visual identity that deeply connected audiences to the sound he was developing during his collaboration with Val Vega. This evolution aligned the artist’s aesthetic with the sonic direction of the music, marking a clear before-and-after moment in Lyanno’s career. (Click the link to see Lyanno prior to Val’s creative direction.)
Through this collaboration, Lyanno encounters an animated alter ego—an amplified, subversive version of himself that exists beyond reality, designed by Val.
During the creative direction of the LA DIRTY HOUSE mixtape, this deviant alter ego infiltrates the system, giving rise to DIRTY PLAYERS, a lifestyle brand also creatively directed by Val.
With the release of the LA DIRTY HOUSE mixtape, Animated Ly became the definitive visual icon of the artist, solidifying a new era in Lyanno’s identity.
